intelli-Diet worked with EAM to launch their first application in August 2010 and has had extensive media coverage in the NY Times, CNET, and MacWorld Magazine. This catapulted their app into the Top 10 bestselling apps in the ultra-competitive health and fitness category in the App Store and drove paid daily downloads by over a 20x multiple.
BolderImage worked with EAM to launch iDashboard in December 2011 and the results were absolutely amazing! With a six week media outreach engagement, EAM developed a PR and media outreach strategy that drove iDashboard to #2 out of all paid iPad apps in the Apple App Store two days of the official product release! This experience is definitely a testament to the potential for a great application combined with proven marketing strategy.
EAM partnered with Super Diet Genius to promote their app's launch. Through EAM's Media Outreach Services, Super Diet Genius broke into the Top 100 most downloaded apps overall and became the Top 3 highest grossing in its category.
With the number of mobile applications recently surpassing 1,000,000, marketing is more important than ever to be successful. Entrepreneurs and developers often get trapped in the product development lifecycle and forget to define and budget for a comprehensive marketing plan.