Press/Media Kit Development
Press Release Development
Press Release Submission to Wire Services
Developers have a variety of options to market and advertise their applications, but the majority of paid advertising campaigns fail to drive the downloads necessary to cover their cost. EAM strategically coordinates media outreach at the forefront of all of our campaigns to drive press coverage and position our clients as a leader in their category. With ROI statistics often exceeding 800% and driving top category and overall rankings, media outreach plays a critical role in every engagement.
Product Positioning / Brand Development
Campaign Recommendation Development
With over one million mobile applications, the mobile marketplace is a crowded environment, making it hard for even the best mobile applications to get noticed.
EAM helps clients assess the size of the potential market for their application, competitive landscape, and product positioning options to develop a marketing strategy. This results is a comprehensive view of the market and campaign recommendations to most effectively reach their target customers.
Pricing Research by Platform
Evaluation of Competitor Pricing by Platform
Evaluation of Revenue Models (Free, Paid, In App, and Subscription)
Pricing is critical to driving market penetration and maximizing revenue. Pricing needs to take into account the competitive landscape, functionality versus competitors, competitor price points and the consumer's willing to pay. This is balanced with the project's investment requirements, operating costs, and return on investment expectations.
EAM takes a very quantitative approach to define app pricing. Our proprietary pricing and revenue models utilize baseline download statistics, future marketing campaigns, and estimated downloads at each price point to identify the ideal price point for an application.
Implementation (Design, Development, and Hosting)
Developing an online presence is much more than developing a website. Your online presence is your opportunity to differentiate yourself from your competitors and make a solid first impression. Placement is also critical to provide coverage on the highest traffic online sites to provide customers an opportunity to engage with your company.
EAM takes an integrated approach to help clients establish an online presence through their website, Facebook, and Twitter.